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Keywords: Millennial consumers
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2582–2610.
Published: 03 July 2021
... framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/approach There were 400 questionnaires that were distributed to obtain responses from Indonesian Muslim millennials consumers. SmartPLS was used as the structural equation modeling approach to perform...
