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Keywords: Mixed methods
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3727–3747.
Published: 24 June 2024
... in religious communication theory and is intended for use in organizational settings. Design/methodology/approach A sequential mixed methods approach was used to develop a scale of WID. Qualitative data were organized into constructs and items using transcendental phenomenology. These items were...
