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Keywords: Mixed-method
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Journal Articles
Muhaimin Muhaimin, Mustaqim Pabbajah, Yuniar Galuh Larasati, Sukarni Sukarni, Akhmad Sagir, Yusna Zaidah
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–26.
Published: 10 March 2026
... exist formally but exhibit limited functionality, accessibility and socioeconomic impact. Design/methodology/approach A mixed-method exploratory sequential design was adopted by integrating Financial Services Authority financial data (2020–2024) with thematic analysis of 15 interviews and 12 media...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 655–672.
Published: 12 September 2018
... in choosing Islamic banking and the perception of IBs amongst the consumers. Design/methodology/approach The study uses a mixed-method approach, qualitative research along with a survey of users of conventional and Islamic banking. Factor analysis identified underlying dimensions and cluster analysis...
