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Keywords: Mobile banking (MB)
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2644–2667.
Published: 14 November 2022
...Abdulrahman Saqer Alenizi Purpose Social media users can now create, exchange, modify and consume socially generated experiences which can enhance social influence toward mobile banking (MB). This study aims to provide understanding of how social actor interactions through social networking...
