Keywords: Mobile phones
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Journal Articles
Journal of Islamic Marketing (2012) 3 (2): 190–206.
Published: 22 June 2012
...Sunila Lobo; Silvia Elaluf-Calderwood Purpose – Qualitative and quantitative research on mobile phone use by youth worldwide has been a recurrent theme for social scientists since the early 1990s in the USA, Europe and some parts of Asia. However, very little work is known about this subject...

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