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Keywords: Moral identity
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2550–2574.
Published: 20 October 2022
...S.M. Sohel Rana; Mohammad Solaiman Purpose This study aims to explore the determinants of the green purchase behaviour (GPB) of environment-friendly and energy-efficient electronic products market. It specifically examines the moderating effect of consumers’ moral identity on the relationships...
