...Mohammad Iqbal Purpose The interplay of Islamic marketing areas and Muslim consumer behavior, which are often overlooked despite their close relationship emphasizing Islamic principles on individual belief ( IB ), is a critical focus of this study. Therefore, this research aims to address the gaps...

..., responses we collected using random sampling. The primary targets of the current research were the residents of the entire Azerbaijan over the age of 18 who practice Islam. Islamic marketing Consumer behavior Hedonic motivation Impulsive buyer behavior Muslim consumer behavior Impulse...