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Keywords: Muslim markets
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (1): 72–80.
Published: 23 March 2012
... Marketing strategy International marketing Consumer boycotts Muslim markets Animosity In the recent event of the international marketing sphere, an international crisis of concern to many affected parties is the consumer boycotts involving Muslim dominant markets. To an end, the consumer boycott...
