Keywords: Muslim millennial
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Journal Articles
Journal of Islamic Marketing (2021) 12 (9): 1835–1853.
Published: 22 July 2020
...Dessy Kurnia Sari; Suziana Suziana; Donard Games Purpose This paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial parents. It evaluates the impact of these variables on brand awareness...

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