Keywords: Muslim students
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Journal Articles
Journal of Islamic Marketing (2026) 17 (2): 570–597.
Published: 03 June 2024
...Mohd Azhar; Ruksar Ali; Ariba Naz; Sujood Purpose The purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to incorporate factors viz. perceived cyber risk (PCR), perceived enjoyment (PE...
Journal Articles
Journal of Islamic Marketing (2021) 12 (8): 1446–1460.
Published: 08 July 2020
...Peni Nugraheni; Faizah Novi Widyani Purpose Islamic banking provides financial products and services to fulfill the transaction needs of Muslim consumers, and Muslim students are potential consumers who can support the development of Islamic financial institutions. This study aims to examine...

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