Keywords: Muslim travelers’ experience
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Journal Articles
Journal of Islamic Marketing (2026) 17 (1): 236–269.
Published: 24 June 2025
...Ali Mursid; Amron Amron; Dwi Suryanto Hidayat; Hengky Latan Purpose This study aims to elucidate halal awareness and the sense of security provided by halal destination providers, to enhance Muslim travellers’ experiences and satisfaction through religious respect. Design/methodology/approach...

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