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Keywords: NGT
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (2): 268–291.
Published: 08 June 2015
.../methodology/approach – A qualitative data collection technique called nominal group technique (NGT) was used in this study. Four categories of stakeholders participated in this NGT to represent certifying body, consumers, industry player and government. Each category was given a fundamental question: “What...
