...Jia Xiong; Kei Wei Chia Purpose Given the scarcity of studies regarding religious food as a destination attraction and limited research on tourist halal food experience, this study aims to explore and compare halal food experience perceived by Muslim and non-Muslim tourists in a non-Islamic...

...Erose Sthapit; Peter Björk; Senthilkumaran Piramanayagam; Dafnis N. Coudounaris Purpose This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal...

...Mohamed Battour; Muhammad Khalilur Rahman; Md. Sohel Rana Purpose The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word of mouth (WOM) towards halal tourism destination. Design...