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Keywords: Non-deceptive counterfeit
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (3): 819–841.
Published: 06 September 2023
...Maha Al Balushi; Mirza Mohammad Didarul Alam; Adam Mohamed Ali Fadlalla Purpose This study aims to assess both internal and external factors that impact consumer attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More specifically, this study examines the impact...
