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Keywords: Norm activation theory
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Journal Articles
A conceptualization of the role of religiosity in online collaborative consumption behavior
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 180–198.
Published: 20 February 2020
... on the norm activation theory (NAT) with religiosity added to it based on the extant literature. The paper aims to provide implications for marketing researchers and practitioners derived from its analysis and propositions. Design/methodology/approach The current paper proposes a model for marketing...
