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Keywords: Norm activation theory
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Journal Articles
Journal of Islamic Marketing (2021) 12 (1): 180–198.
Published: 20 February 2020
... on the norm activation theory (NAT) with religiosity added to it based on the extant literature. The paper aims to provide implications for marketing researchers and practitioners derived from its analysis and propositions. Design/methodology/approach The current paper proposes a model for marketing...

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