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Keywords: Nutrition
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 397–417.
Published: 06 July 2023
...: safety, nutrition, cleanliness, quality and authenticity. These five indicators are considered relevant enough in the context of halal food production to build a comprehensive tayyiban concept. Originality/value This study enriches the field of halal food research. The concept...
