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Keywords: Obstacles
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1824–1846.
Published: 09 February 2024
... the branding challenges facing Muslim female athletes and how to overcome them. Design/methodology/approach These branding obstacles and guidelines were explored using qualitative methods – specifically semi-structured interviews with Muslim female athletes and focus groups with experts. Data were analysed...
