...Wan Ilinajwa Wan Mustaffa; Wan Rusni Wan Ismail Purpose This study aims to use the stimulus–organism–response (SOR) theory, with affective responses acting as a mediator, to investigate Generation Z’s online purchasing intentions concerning 0.0% alcohol beverages in Malaysia. Design/methodology...

...Mohammed T. Nuseir Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers...