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Keywords: Online reviews
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3649–3665.
Published: 21 June 2024
...Azade Asadi Damavandi; Louisa Ha Purpose This study aims to examine the relative importance of the impact of central and peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps among consumers in a fully Islamic market. The authors used the elaboration likelihood...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2644–2667.
Published: 14 November 2022
... 09 2022 10 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social networking platforms (SNPs) Mobile banking (MB) Online reviews Islamic banks Social interactions Social influence mobile banking Banks use different...
