Keywords: Online reviews
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Journal Articles
Journal of Islamic Marketing (2024) 15 (12): 3649–3665.
Published: 21 June 2024
...Azade Asadi Damavandi; Louisa Ha Purpose This study aims to examine the relative importance of the impact of central and peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps among consumers in a fully Islamic market. The authors used the elaboration likelihood...
Journal Articles

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