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Keywords: Opinion seeking
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (6): 1312–1333.
Published: 11 February 2021
...Ahlam Ibrahim Al-Harbi; Nada Saleh Badawi Purpose This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia. Design/methodology/approach This study used an online questionnaire...
