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Keywords: PAKSERV
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (5): 1175–1200.
Published: 10 December 2019
.... The questionnaire was constructed through measures of PAKSERV for service quality, as well as other measures related to relationship marketing and other constructs in this study. Structured equation modeling was used in the analysis of data. Findings The current study is the first one of its kind to examine...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (4): 1019–1042.
Published: 25 July 2019
... respondents that came from five hospitals in Indonesia. The variables used in this study modify SERVQUAL, PAKSERV and CARTER models. Findings The results of this study indicate that there are ten factors that are considered very important by Muslim BPJS participants for hospitalization service...
