Keywords: Palestinian females
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Journal Articles
Journal of Islamic Marketing (2020) 11 (2): 282–300.
Published: 17 May 2019
...Mohammed Z. Salem; Samir Baidoun; Grace Walsh; Netham Sweidan Purpose The purpose of this study is to examine the impact of female portrayal in advertisements on Palestinian female consumers’ purchasing decisions. TV and online media were selected as the medium for the study. Specifically...

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