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Keywords: Pandemic
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Journal Articles
Halal tourism beyond 2020: concepts, opportunities and future research directions
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 42–58.
Published: 16 March 2023
...Punit Moris Ekka Purpose The current research work investigates the concept of halal tourism through research articles published during the COVID-19 pandemic. The purpose of this paper is to contribute to the understanding of what halal tourism means, while traveling following the Islamic law...
Journal Articles
COVID-19 pandemic shopping experience in Saudi Arabia: scale development and validation for Muslim customers
Open Access
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 1–21.
Published: 28 February 2023
...Adil Zia; Prateek Kalia Purpose This study aims to, first, propose a valid and reliable scale to document the COVID-19 Pandemic Shopping Experience (CPSE) and, second, determine the impact of its variables on the postpurchase shopping experience (PPSE). Design/methodology/approach For scale...
Journal Articles
COVID-19 and medical tourism intentions for Iran – a test of the risk perception attitude framework (RPAF)
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1506–1530.
Published: 25 April 2022
...Ferdos Abbaspour; Sanaz Soltani; Aaron Tham Purpose This paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry Design/methodology/approach A mixed-method analysis of 17 interviews and 210 questionnaires involving medical tourists...
Journal Articles
Satisfaction of Pakistan’s Islamic banking system during the COVID-19 pandemic Logistic model-based identification of the determinants to improve customer
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2290–2307.
Published: 16 June 2021
...) during the COVID-19 pandemic. Design/methodology/approach Primary data from six Islamic banks (Al Baraka Bank Ltd, BankIslami Pakistan Ltd, Burj Bank Ltd, Dubai Islamic Bank Ltd, Meezan Bank Ltd and MCB-Islamic Bank Ltd) were analysed using a binary logit method. Findings The results showed...
