.... partial least squares [PLS-SEM]) and the co-variance-based approach (CB-SEM) (Marcoulides et al., 2009). PLS-SEM and CB-SEM have differences in terms of their underlying statistical assumptions and the nature of the fit statistic (Gefen et al., 2000). CB-SEM is suitable when the research...

... services. Design/methodology/approach – Using an online survey method, a sample of 183 was collected and the partial least squares (PLS) method was used to evaluate the model and validate hypothesis, as it is ideal for assessing both the psychometric properties of all scales and, subsequently...

... the theory of reasoned action (TRA), this study suggests a modified model to examine the acceptance factors of attitude, subjective norm and perceived financial cost within a context of Islamic credit cards. This paper extends partial least squares (PLS) to examine the impacts of these factors...