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Keywords: Perceived behaviour control
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Journal Articles
Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 133–147.
Published: 09 March 2015
... at: belaliium@gmail.com © Emerald Group Publishing Limited 2015 Malaysia Attitude Subjective norm Halal food product Non-Muslim Perceived behaviour control Halal protocol for the food is the most important protocol among Muslim consumers. This concept generally...
