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Keywords: Perceived benefit
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3134–3153.
Published: 08 April 2025
... to analyze the data collected from 255 tourists who have visited Yogyakarta, Indonesia, using an online survey. Findings This research produced findings that attitudes toward the attributes of HT affect the perceived benefits positively, while the perceived benefits affect both place identity and place...
Includes: Supplementary data
Journal Articles
Yan Putra Timur, Ahmad Ajib Ridlwan, Syazwani Abd Rahim, Khusnul Fikriyah, Fitriah Dwi Susilowati, Clarashinta Canggih, Fira Nurafini, Maryam Bte Badrul Munir
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2403–2432.
Published: 19 February 2025
... the constructs offered by the extended pro-environmental planned behavior (PEPB) theory and adding several other constructs such as perceived benefit (PB), perceived risk (PR) and religious value (RV). Design/methodology/approach Non-probability sampling was used to collect data from 460 Muslims living...
