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Keywords: Perceived content quality
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 446–469.
Published: 15 June 2023
...Keni Keni; Nicholas Wilson; Ai Ping Teoh Purpose This study aims to determine the impact of attitude toward content creators, subjective norm and perceived content quality in affecting people’s intention and behavior to watch videos posted on YouTube in Indonesia. Design/methodology/approach...
