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Keywords: Perceived cost
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Journal Articles
Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary, Maha Mohammed Yusr
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 418–445.
Published: 04 July 2023
... not been explored how the service quality, perceived cost and role of agents are important for financial service firms. To overcome this gap, this study aims to investigate the role of service quality, perceived cost and the role of agents as the commitment–trust factors in the financial insurance service...
