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Keywords: Perceived ease of use
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 3010–3022.
Published: 04 June 2024
...Sonny Indrajaya; Syafrizal Chan; Retno Purwani Setyaningrum Purpose The purpose of this study is to examine the effect and influence of perceived usefulness and perceived ease of use on knowledge sharing to improve and use Islamic credit cards. Design/methodology/approach Structural equation...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (2): 462–485.
Published: 26 February 2024
... 2024 Emerald Publishing Limited Licensed re-use rights only Metaverse Islamic banking Technology adoption Perceived usefulness Perceived ease of use Religiosity intention model Innovation adoption TAM The trajectory of the financial sector has been significantly influenced...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (6): 1180–1196.
Published: 14 May 2020
... was strongly influenced by the Theory of Reasoned Action (TRA) (Schepers and Wetzels, 2007). The first TAM shows that customers’ actual usage of new system is influenced by users’ behavioral intention, attitude, perceived ease of use (PEU) and perceived usefulness (PU) of the new information system...
