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Keywords: Perceived efficacy
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1346–1368.
Published: 29 March 2022
... moderation technique is applied to examine the effect of moderators on the structural model. Findings This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott...
