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Keywords: Personal factors
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (10): 2090–2107.
Published: 17 June 2021
... beliefs (consisting of personal factors and external factors) and theory of planned behavior (TPB) construct, i.e. attitude and social influence on Islamic banking adoption intentions. Design/methodology/approach To realize the objective of the research, 500 questionnaires were distributed among...
