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Keywords: Personal selling
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 43–60.
Published: 01 July 2021
...Muhammad Waqas; Sarmad Jan Mian; Nabila Nazir Purpose This paper aims to fill a gap in the literature of marketing communication by exploring the role of different nudges implemented through advertising and personal selling in enhancing purchase intention and sales of mutual funds in Pakistan...
