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Keywords: Personalized recommendations
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 2973–2993.
Published: 12 January 2026
...Chanchal Dey Purpose The purpose of this study is to investigate the influence of artificial intelligence ( AI )-driven personalized recommendations on consumer buying behavior in India’s emerging Halal market. This study specifically explores how recommendation algorithms influence the purchasing...
