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Keywords: Potential customers
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 373–401.
Published: 14 August 2024
...Issa Hamadou; M. Luthfi Hamidi; Aimatul Yumna Purpose This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon. Design/methodology/approach To achieve this, a structured questionnaire was used with 318 respondents, and 300...
