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Keywords: Pragmatic
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (1): 19–35.
Published: 05 March 2018
... with backgrounds similar to the majority of the victims of a particular issue. However, such a boycott action has issues such as duration of action, consistency of action and choice of pragmatic over moral decision that weigh the efficacy of the boycott action toward products related to certain egregious actions...
