... in the literature on Islamic marketing and Muslim consumer behavior by highlighting the nexus between product quality ( PQ ), promotion and price on IB and the intention to buy (ItB) among Muslim consumers. Design/methodology/approach A quantitative approach was used by distributing questionnaires...

...Hilda Monoarfa; Juliana Juliana; Rahman Setiawan; Rizuwan Abu Karim Purpose This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. Design/methodology/approach The research method is a survey...

...Djavlonbek Kadirov; Charleen Raju; Ahmet Bardakcı; Nazan Madak; Mohammad Saud Khan Purpose Marketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing product. Yet, in the context...