Keywords: Process innovation
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Journal Articles

Artificial intelligence-driven approaches for halal tourism and hospitality: a framework for enhancing consumer trust and meeting Muslim travelers’ needs

Mohd Rushidi Mohd Amin, Walton Wider, Vinesh Maran Sivakumaran, Lyu Yang, Ammar Asbi
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 3042–3064.
https://doi.org/10.1108/JIMA-02-2025-0103
Published: 21 January 2026
... Limited Licensed re-use rights only Halal tourism Artificial intelligence Islamic marketing Consumer trust Shariah compliance Process innovation Halal tourism and hospitality represent an essential and dynamic sector within the global tourism industry, catering to the distinctive...
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