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Keywords: Product development
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (7): 1385–1404.
Published: 06 June 2020
... certification has been suggested for the non-Muslim marketers and Islamization is for Muslim marketers. The whole process has been conceptualized in a single framework. Practical implications Marketers can have many product development ideas and basic guidelines and scholars may be able to sense some...
