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Keywords: Product halal image
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 349–370.
Published: 16 June 2025
... compatibility and product halal image have a positive relationship with customers’ intention to adopt takaful products. All the factors, above all, the perceived halal image, turned out to be influential in determining the adoption of takaful products by nonusers. Research...
