... and indirect effects of AR usage motivation and augmentation quality on impulse purchase intention mediated by perceived value. The stimulus-organism-response framework has been used to understand the mechanism deeply; however, product involvement has been used as a moderator. Design/methodology/approach...

...Erny Rachmawati; Suliyanto; Agus Suroso Purpose The purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also determines the role of halal brand awareness as a moderating variable...