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Keywords: Product involvement level
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Journal Articles
Journal of Islamic Marketing (2013) 4 (2): 163–186.
Published: 20 June 2013
...Salman Yousaf; Muhammad Shaukat Malik Purpose The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer behavior. Design/methodology/approach On the basis of a small survey...

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