Keywords: Product knowledge
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (2): 542–563.
Published: 04 November 2020
...Erny Rachmawati; Suliyanto; Agus Suroso Purpose The purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also determines the role of halal brand awareness as a moderating variable...
Journal Articles

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