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Keywords: Product knowledge
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 3174–3194.
Published: 23 April 2024
...-use rights only Securities crowdfunding SMEs Risk Sharia compliance Product knowledge Investment decision Indonesia is home to the FinTech and start-up industry. On a Southeast Asian scale, Indonesia has the largest FinTech industries (CCAF, ADBI, FinTechSpace, 2019...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 542–563.
Published: 04 November 2020
...Erny Rachmawati; Suliyanto; Agus Suroso Purpose The purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also determines the role of halal brand awareness as a moderating variable...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (7): 1363–1384.
Published: 25 May 2020
...Sri Rahayu Hijrah Hati; Sigit Sulistiyo Wibowo; Anya Safira Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s...
