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Keywords: Profile deviation
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1551–1576.
Published: 25 April 2022
... on three components of organizational commitment and their demographics by adopting a profile deviation (PD) approach. Following the steps in Malhotra et al.’s (2013), the current study investigates the ideal profile of visitors who are likely to revisit a religious destination and spread PWOM...
