...Abid Mahmood Muhammad; Mohamed Bilal Basha; Gail AlHafidh Purpose This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key...

...Nazamul Hoque Purpose This study aims to look into the scope of exploring and promoting business zakah for the enhancement of the well-being of the underprivileged in society. Design/methodology/approach This is mainly a qualitative research conducted using both primary and secondary data...

...Haruna Babatunde Jaiyeoba; Shahoriyer Hossain; Hamzah Mohd Salleh; Amal A.M. Elgharbawy Purpose This paper aims to intend to ascertain whether corporate social responsibility (CSR) can serve as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19...

...Hilda Monoarfa; Juliana Juliana; Rahman Setiawan; Rizuwan Abu Karim Purpose This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. Design/methodology/approach The research method is a survey...

... implications This study recommends cosmetics companies to position their products based on the importance of safety ingredient with halal logo as unique attributes of the product. It also suggests marketers to understand the right promotion strategy to be used in targeting the right market segment...