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Keywords: Prosocial behavior
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2433–2464.
Published: 27 February 2025
...Hendy Mustiko Aji; Norbani Che-Ha; Mohd Zaidi Md Zabri Purpose This study aims to systematically review the literature on intergroup prosocial behavior to uncover key insights and propose future research directions for Islamic marketing. Design/methodology/approach This study uses the Theory...
