...). The constructs used in this study – familiarity with Japanese cuisine, concern for halal authentication, conscious behavior toward halal foods and willingness to buy Japanese halal food – were selected due to their relevance in understanding purchase intentions within a non-Islamic context, particularly in Japan...

... attitudes than consumer-related antecedents. The most important campaign-related antecedents were brand function fit and hedonic product type. Extrinsic religiosity affected brand attitude and was also the most important predictor of purchase intention. Other predictors of purchase intention were brand...

...Eiman Negm Purpose This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents. Design/methodology/approach The quantitative research approach was used to assess the women-empowerment and gender...

... intentions while considering religious affiliation and religiosity as moderating factors of the relationship. Design/methodology/approach Conditional process analysis was applied to examine the mediation of the relationship between ad version and purchase intention through attitude to the advertisement...