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Keywords: Purchasing behavior
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 2858–2880.
Published: 05 March 2025
... et al., 2022 ; Pakistan Bureau of Statistics, 2024). However, the data suggests that Pakistani consumers welcome Western imported food products and appreciate their presence when various local food brands are available. Western imported food Purchasing behavior Motives Religiosity...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (4): 898–932.
Published: 21 August 2021
...Shahin Akbarov Purpose This study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the role of demographic variables as moderators in the relationship between ethnocentric tendencies...
