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Keywords: Purchasing intention
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (5): 997–1015.
Published: 15 December 2020
... credibility) on the purchasing intention of eco-labelled products. Design/methodology/approach The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart...
