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Keywords: Push-pull-mooring
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Journal Articles
Yan Putra Timur, Ahmad Ajib Ridlwan, Sri Abidah Suryaningsih, Khusnul Fikriyah, Fitriah Dwi Susilowati, Azidni Rofiqo
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2347–2371.
Published: 03 February 2025
... of the author’s knowledge, this study is the first study to examine switching behavior to halal tourism and the first study to use push-pull-mooring theory in the context of halal tourism. Yan Putra Timur can be contacted at: yantimur@unesa.ac.id 08 09 2024 09 01 2025 16 01 2025 ©...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2149–2166.
Published: 28 July 2022
... et al., 2019). One of the most common models used to explain determinants that influence people to migrate or switch is the push-pull-mooring model (PPM) (Chen and Keng, 2019 ; Sun et al., 2017 ; Zhang et al., 2014 ; Nimako and Ntim, 2013 ; Hsieh et al., 2012...
