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Keywords: Push-pull-mooring
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Journal Articles
Yan Putra Timur, Ahmad Ajib Ridlwan, Sri Abidah Suryaningsih, Khusnul Fikriyah, Fitriah Dwi Susilowati, Azidni Rofiqo
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2347–2371.
Published: 03 February 2025
... of the author’s knowledge, this study is the first study to examine switching behavior to halal tourism and the first study to use push-pull-mooring theory in the context of halal tourism. 08 09 2024 09 01 2025 16 01 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2149–2166.
Published: 28 July 2022
... Limited Licensed re-use rights only Push-pull-mooring Switching intention behavior Halal cosmetics Halal market Islamic marketing The Muslim consumer The Muslim consumption pattern Along with the times, cosmetics seem to have become an urgent need for a woman. Apart from being...
