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Keywords: Qatar
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (8): 2084–2108.
Published: 15 July 2022
... to investigate the impact of COVID-19 on food shopping habits in four countries of the Near East sub-region, namely, Lebanon, the Palestinian territories, Oman and Qatar. Design/methodology/approach The research is based on an online survey conducted on 1,456 subjects using a snowball sampling technique...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (3): 303–330.
Published: 12 September 2016
... and materialism was investigated on the ethical consumption behaviour of Muslim consumers. Design/methodology/approach A research framework was put together after consulting relevant literature, Islamic scholars and Islamic marketers. The developed research framework was tested in the Islamic State of Qatar...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (1): 95–119.
Published: 07 March 2016
.... In the affluent country of Qatar, consumers initially prefer relationship QoL over materialistic QoL. After they have surpassed the basic necessity QoL, only then they would go for materialistic QoL and be inclined to go for luxury products/services. Practical implications – This study has found...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (2): 150–162.
Published: 20 June 2013
...). The perception of multidimensional framework of branding was named by Gad (2003, p. 187) as “Brand Mind Space” to support the idea that “unless you keep on stretching your brand it will implode and eventually vanish in people's minds”. Islam Higher education Brands Qatar Kuwait United Arab...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (2): 125–137.
Published: 28 June 2011
...Rana Sobh; Russell Belk Purpose The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving the tension between privacy and hospitality in Qatari homes in the context of identity...
